Author Platform Checklist
This author platform checklist helps writers build a professional presence that makes it easier for readers, media, and publishing professionals to discover their work. A strong platform can include your website, biography, social media presence, email list, and consistent communication with readers.
Your Author Identity
Prepare a consistent professional author name, biography, headshot, book information, and messaging.
Author Website
Your website should make it easy to find:
- Your biography
- Your books
- Purchase links
- Contact information
- Media information
- News or articles
- Newsletter signup where appropriate
Social Media
Choose platforms based on where your readers are most likely to spend time.
Prioritize consistency and meaningful engagement instead of opening accounts on every network.
Email List
An email list gives authors a direct way to communicate with interested readers without depending entirely on social platforms.
Build Long-Term Credibility
How to Use This Author Platform Checklist
Start by reviewing the parts of your author presence that already exist. Make sure your biography, author photo, book information, contact details, and website are accurate and consistent across the platforms you use.
Next, focus on the channels that are most relevant to your readers. You do not need to maintain every social media platform. Instead, choose the places where you can communicate consistently and where your target audience is most likely to engage with your work.
Your website should act as the central home for your author identity. Include information about your books, biography, purchase links, contact details, media information, and any useful updates or resources for readers.
An email list can also become an important part of your platform because it gives you a direct way to communicate with interested readers. Over time, interviews, articles, speaking opportunities, reviews, events, and new book releases can further strengthen your visibility and credibility.
Use this author platform checklist periodically to review what is working, update outdated information, and keep your public presence aligned with your current books and publishing goals.